An incredible nut called “Pine Nut”

Himalayan Pine Nuts

Name Alias: / Chilgoza / Nejje/ Pine Seeds


Do you know it is the favorite nut of monkeys and Squirrels? These animals are responsible for the cultivation of the #Pinetrees in the forests.

#Pine #nuts are available throughout the season and are savored by Monkeys and Squirrels. They hide the nuts in the soil for the later use. Few nuts which are left in the soil germinate and grow into huge pine nuts trees.

#PineNut is Crunchy, sweet and delicious edible seeds of cone in a pine tree.

Pine trees grow in Himalayan forests, Kashmir, Himachal Pradesh and Afghanistan.

The flowers of pine tree develop into a cone. The female cones take about two–three years to mature after pollination. Once mature and dry the cones naturally split to release the seeds.

Pine nuts are slightly more expensive than other nuts, due to a labor-intensive harvesting process. The pine cones that contain the nuts are collected from the tree or forest floor. The cones are then heated, which opens up their scales and loosens the nuts. Raw pine nuts are also available which are not roasted.

#PineNut have a dark-brown outer coat or shell. Inside, its edible kernel has cream white, colour.

100 g of dry-kernels provide 673 calories. They comprise of numerous health promoting phyto-chemicals, vitamins, antioxidants, and minerals.

It is rich in oleic acid that helps to lower LDL or “bad cholesterol” and increases HDL or “good-cholesterol” in the blood. It helps to prevent coronary artery disease and strokes by maintaining healthy blood lipid profile.

It contains essential fatty acid; pinolenic acid, which helps in weight loss by curbing the appetite.

It is an excellent source of #vitamin E which is a powerful lipid soluble antioxidant, required for maintaining and protecting skin from harmful oxygen-free radicals.  Its emollient property protects the skin from dryness.

Pine nuts are rich in Vitamins A and lutein, which supports sharper vision.
It is rich in vitamin D which helps in building healthy bones. Its rich vitamin C content boosts immunity. Pine nuts are a good source of iron.

Always try to buy fresh nuts from authentic sources. Unshelled nuts have long shelf life and can be stored for a longer time. Shelled kernels deteriorate soon if exposed to warm, humid conditions. Therefore, store shelled nuts in airtight jars and store inside the refrigerator.

There are many herbal remedies derived from pine nuts. Pine nuts, often considered exotic, are now rarely available in supermarkets as well as specialty health food stores. However as technology advances you can buy it online from the range of stores from all over the world. One stop shop like Pure Mart is a perfect place to get your healthy needs delivered straight from Jammu and Kashmir.


Forget Viagra! Check out how a tiny FIG will make your ‘Love’ better.


Healthy Figs

Forget Viagra! Check out how a tiny FIG will make you ‘perform’ better.

So let’s admit it, every man wants to increase his sex drive and some of us will do anything, buy anything for it.

Little do we know that the secret to great sex is in our kitchen.

Erm… not the kitchen floor…

Ever heard that Mughal royals had many wives and sex slaves. It is said that fig helped them in their sexual escapades.

Here are 10 Amazing Benefits Of Natural Figs For Sex, Skin, Hair And Health

1. Mouth:

Chew 2-3 tender fig leaves and gargle with water to overcome bad breath and ulcer.

2. Sexual Vitality:

Fig is an orthodox remedy to increase sexual weakness. Soak 4-5 figs in milk overnight and eat in the morning to overcome weakness.

3. Kidney Stones:

Boil 6 figs in a cup of water. Consume this daily up to a month to remove kidney stones.

4. Acne:

Apply mashed fresh figs all over your face and let it dry for 15-20minutes. This remedy is useful for curing acne.

Also milky juice of fig stem and leaves can be applied daily several times to cure warts.

They also have anti-ageing properties.

5. Diabetes:

Since figs are high in potassium, they help reduce insulin. Daily, consume fig seeds with one teaspoon of honey to control diabetes. Try doing this for a week to see good results.

Also Fig leaves can be consumed for anti-diabetic properties

6. Healthy Bones:

Figs have good amount of calcium in it. This helps to strengthen bones.

7. Chicken Pox:

Early stages of chicken pox can be treated with figs.

8. Weight Loss:

Figs include good amount of dietary fibers, which are helpful for reducing body weight.

9. Sore Throat:

Mix dries fig and honey in water to get rid of sore throat.

10. Constipation:

Consume 2-3 soaked dried figs with a tablespoon of honey. Use this continuously for a month every morning to relive constipation.

Now a days figs are readily available in Market. You can also buy them online at for a healthy start.


All you must know about tiny sweet healthy Raisins

Healthy Kashmiri Raisins

Healthy Kashmiri Raisins

Health Benefits of Himalyan Kashmiri raisins

With all the sweet taste and health benefits that Kashmiri raisins have to offer, it’s no wonder they have earned the title of natural candy. Kashmiri raisins are a healthy and delicious way to satisfy any sweet tooth. The best part is that these little dried grapes are packed with essential nutrients like dietary fiber, calcium, iron, and potassium, along with a wealth of others. Kashmiri raisins may be small in size, but they pack some big health benefits!

Lower Cholesterol Levels

Adding a handful of Kashmiri raisins to your diet can be a heart-healthy choice. Kashmiri raisins are naturally low in calories and high in soluble fiber, which regulates blood sugar levels and reduces your body’s absorption of cholesterol. A study conducted by researchers at the University of Connecticut found that consuming one cup of Kashmiri raisins per day and walking regularly reduced both total and LDL “bad” cholesterol levels and suppressed the appetite of participants.

Strong Bones

Calcium is well-known for its ability to build and maintain strong bones, but a lesser known mineral present in Kashmiri raisins is calcium’s trusted sidekick, boron. Boron is a mineral that aids the absorption of calcium and magnesium into the body, and supports bone formation. Preliminary research suggests that boron may play an important role in the prevention of osteoporosis in postmenopausal women.

Healthy Eyes

Here’s something that will raise your eyebrows. The polyphenolic phytonutrients present in Kashmiri raisins can actually protect your vision. Vitamin A and carotenoids protect the eye’s retina and slow the progression of age-related macular degeneration. They also act as powerful antioxidants to prevent cell damage by free radicals. Kashmiri raisins are an excellent food source of the antioxidants that can support normal eye health.

Regulate Blood Glucose Levels

Since Kashmiri raisins are a fairly low glycemic index food with a high fiber content, they are much better at moderating blood glucose levels than refined and processed foods. Research presented at the American Diabetes Association’s 72nd Annual Scientific Session examined the effect of raisin consumption on adults with slightly elevated glucose levels. The participants were split into two groups; the first group snacked on Kashmiri raisins three times a day for 12 weeks, while the second group snacked on other pre-packaged snacks which did not contain fruits or vegetables. The study found that consuming Kashmiri raisins reduced average post-meal glucose levels by 16% whereas the other snacks did not reduce glucose levels.

Oral Health

Reaching for a piece of candy to satisfy that sweet tooth? Consider Kashmiri raisins instead. Kashmiri raisins contain phytochemicals like oleanolic acid that can fight cavities and gum disease. Research presented at the American Society for Microbiology identified five compounds in Kashmiri raisins that fight several species of oral bacteria related to cavities, tooth loss, and periodontal disease. Kashmiri raisins just might be the sweetest food your dentist will approve of.

Which health benefits of Kashmiri raisins are most important to you?



This Winter surprise your family with delicacy of Gajar ka Halwa (Sweet Carrort Halwa):


Pic Courtesy- Google

Pic Courtesy- Google

Cooking Time: 20-30 minutes
Servings: 4 Preparation
Time: 15-20 minutes

•Carrots 8-10 medium
•Cashewnuts 5-6
•Pure Almonds 5-6
•Raisins 10-15
•Pure ghee 3 tablespoons
•Milk 2 cups
•Green cardamom powder 1/4 teaspoon
•Mawa (khoya) 1 cup
•Sugar 3/4 cup
•Pure Saffron 1/2gm

Peel, wash and grate carrots. Chop cashewnuts. Blanch almonds in half a cup of hot water for five minutes. Drain, cool, peel and slice them. Wash raisins and pat them dry. Heat pure ghee in a thick-bottomed pan, add grated carrots and sauté for five minutes. Add milk,saffron, green cardamom powder and cook on medium heat for five to six minutes or until the milk evaporates and the carrots are cooked. Stir in the grated khoya and sugar and cook for two to three minutes or till the sugar melts and mixes well, stirring continuously. Continue to cook for two minutes more. Garnish with chopped cashewnuts, sliced almonds and raisins. Serve hot or at room temperature.

Enjoy Healthy, Hygenic and Pure essense of Gajjar Ka halwa at home



Ever Wondered how much healthy you are?

Well this is this is very first attempt of writing a blog for Pure Mart. In this edition we would like to showcase the dream we have and dreams we see with PureMart. There are 2 brains who are working day and night effortlessly for Pure Mart to achieve the Healthy Dream which they thought of before starting PureMart.

“The story is quite sad yet very encouraging for all of readers for a new & healthy beginning”.


It was dark evening when Founder ‘Sahil Verma’ was back home with series of regular corporate life complaints with stress in mind, frustration, peer pressure, low salary, bad management, body ache and ruthless lifestyle. Everyday a robot will get up at 8AM after a tiring evening, brush teeth, grab a cuppa tea and a toast and start journey to office again to serve an overseas customer.

Every day he sees pressure, frustration, unhealthy lifestyle, work load and returns with same complaints like we and many of you do while returning from office. One always need a patient and calm listening partner to digest your anger and frustration for daily routine. And this was the cofounder of Pure Mart and wife cum best pal of Sahil who not only listened his frustrations but also helped him giving birth to ‘PURE MART’ i.e.

While most of us cannot take a step out of our regular jobs and life- Sahil always dreamt of doing something different from others. Being a Pharmacist Graduate and Masters in Business Administration he had a fire within to do business but Question was What?Which?How?

He never wanted to be in rat race of Pharmaceutical generic industry nor a regular pharmacy shop runner rather he wanted to change the Health care with a unique concept by bringing ‘Healthy Eating Habits’ in daily routine to stay away from any disease.

The day wasn’t far when he was about to start a new beginning with Pure Mart & he got a sad news about a closest friend’s Father who passed away of Heart Attack. That incident shook his Mind, Body and Soul and taken away all the Belief’s about Life. The whole family of his close friend was shocked and stunned with the demise. Days, Months passed when we actually sat together and tried to figure out the reason behind this sudden incident & here is a list for 10 major reasons which exist in almost 9 out of 10 families or individuals today in INDIA.

  1. No exercise since adult age.
  2. No regular walk, used vehicles even for closest distance
  3. No control over food intake and Calories
  4. Never had any regular Check ups
  5. No nutrition in the diet
  6. Small health issues taken lightly
  7. Regular health officer is nearest pharmacist and not a Health Practitioner (Doctor)
  8. No schedule of daily meals
  9. No sound sleep of 5-6 hours

These are simple reasons today which he did not follow because he was in race to earn Money. Remember these regular habits were not more difficult to achieve than losing a ‘LIFE’. We intend to write more about Health and Healthy Lifestyle. Keep sharing and spreading about us so that we expand our helping hands to all Families around.

About Founder- Sahil Verma

Born and brought in Jammu (Winter capital of J&K), Pharmacy Graduate from Rajiv Gandhi University of Health Sciences, Bangalore and Master in Business Administration from Sikkim Manipal University. During his corporate career he served around 5 years in Clinical Research Industry with SIRO CLINPHARM PVT LTD, UNITED HEALTH GROUP, and COGNIZANT TECHONOLOGIES SOLN. PVT. LTD at various positions.

He is on a mission to create an online e-platform i.e. “Pure Mart” to connect to your own heavenly land of Jammu & Kashmir just by a click.

Our Mission is to eliminate adulteration and to build a strong and healthy nation by providing nature’s best essence next to your doorstep with a unique approach.

The brand strongly portrays organic and natural products, since all PureMart products are cultivated under natural weather conditions.
The brand values for PureMart are Real, Virgin, Healthy, Natural, Honest, Native, Traditional and Essential.

Co Founder’s Message
“We do not have any history in the business rather Pure Mart would love to create a history with you, by bringing happiness and good health to your loved ones with our core values”
- Rajani Verma